marinsoftware.com Product Feeds Unleashed: Automating Your Ad Campaigns 10 Let’s examine the product itself. Although we’ve chosen the model name, ‘SB Solarsoft Portmore 2’’— which Nike may include on their website—suppose, in this example, that people are actually searching for ‘skate shoes’. Not only are they searching for it—they’re converting on it. Our A/B test would show us our performance given the different nouns, adjectives, and keywords we’re using. Does performance improve when moving ‘skate shoe’ to the front of title, ahead of the model name? In some cases, FeedTelligence may identify words that weren’t in our current feed title, ones we may not have thought of adding until we view our converted search term data. For example, in the figure below, we left out the word ‘V-neck,’ a high-converting keyword and a word people commonly use to search for this particular dress. Similarly, we’ve included the word ‘backyard,’ which wasn’t clear until we looked at our data. However, we’re offering a backyard fire pit, and people searching for it typically use that keyword. SKU Missing Words Search Query Current Feed Title Revenue Nike Air 1225 Basketball Sneakers Nike Air Jordan Basketball Sneakers Size 10 Nike Air Jordan Keds Size 10 $103,455 EFisher53m - black V-Neck, With Pockets Eileen Fisher Silk V-Neck Medium Dress With Pockets Eileen Fisher Silk Shift Dress Size Medium $83,924 DFSAVANNA Backyard Oriflamme Backyard Fire Pit Oriflamme Gas Fire Pit Table Savanna Stone $29,398