marinsoftware.com Developing a Successful Marketing Strategy with Instagram Stories 6 Harnessing Instagram Stories Superpowers With half of all businesses having an Instagram presence, it’s important to note that these businesses account for a third of the most viewed Stories. That’s nothing to sneeze at! From discovery to participatory ad units like polls and questions, Stories allow consumers to connect with brands in a way that’s immersive and highly engaging. Instagram Stories Example Get Interactive: Polls and Questions Instagram’s main superpower is interactivity, and creating polls and questions is a great way to draw people to your Stories. Brands and advertisers can create ad objective around polls that allow you to embed a polling question directly within ads. You can then gain insights from the response rate and how people are engaging with the question. As people wait for a polling question to launch, you can reach them with ads embedded in the experience, encouraging them to watch your ad longer than they might otherwise. If you’re using video, consider keeping the polling unit directly within the creative for the full time to increase views and completion rates. Automatic Placements Once you’re drawing in new audiences, how do you gain the most efficient outcomes based on your media spend? This is where Automatic Placements come in. These give you the ability to use Instagram to buy across all placements within the Facebook family of apps and services. They deliver the most efficient ROI by allowing the platform’s algorithm to place your ads where your audience exists, with the optimal probability of driving the best results—whether your goal is a mobile app install, website click, or brand engagement.