marinsoftware.com The Online-to-Offline Search Marketing Playbook The Authors Farah Shalwani Farah is a Senior Product Marketing Manager in Marin’s Austin office, and has over 6 years of experience in the advertising technology space. She’s responsible for driving demand and usage of MarinOne--developing its positioning, messaging, competitive differentiation, and sales enablement materials. She also acquires deep customer knowledge through market research, customer interviews, and segmentation analysis, and uses that information to partner with Product Management to plan the launches of net-new products and the releases of existing products. Blair Symes Blair is the Senior Director of Content Marketing for DialogTech, the leading provider of phone call analytics for marketers. An expert on driving phone call conversions from search and digital advertising, Blair is the author of hundreds of ebooks and articles on digital marketing and a frequent presenter on webinars with Digital Marketing Depot, AdWeek, ClickZ, and more. © 2020 Marin Software. All Rights Reserved. Growth. Unleashed. www.marinsoftware.com/learnmore 20