marinsoftware.com The Online-to-Offline Search Marketing Playbook Remember that mobile’s influence on offline sales continues to grow Lastly, don’t forget that device-level data is also very important. Having this data is especially valuable to businesses that rely heavily on eCommerce sales. In many cases, we find that while most consumers make purchases on desktop, most of the in-store visits come from people who first engaged from a mobile device. Search engines are making it easier for mobile users to quickly access the kind of information they’re typically looking for, from store locations and coupons to comparing prices and looking up product information. Because of this, it’s important to make both your website and content mobile-friendly.