marinsoftware.com Product Feeds Unleashed: Automating Your Ad Campaigns 14 Case Study: • Onboarded Feedonomics right ahead of Black Friday, an important quarter for the client • Optimized the product feed and restructured Shopping campaigns to align with feed updates • Set up FTP to leverage Facebook Dynamic Ads • Used Marin’s automated bidding strategy to scale growth of eCommerce spend • Exceeded client’s KPI targets during this important retail season • Secured additional advertising investment due to results and success. Over 250% YoY eCommerce growth | 100% improvement on social Conclusion United we stand, divided we fall, as they say. To forge the most effective Shopping experience possible, teams must holistically manage both the feed and campaign sides of their programs, and communicate to ensure harmony across the entire portfolio. The more closely and clearly teams exchange information, the more likely it is that everyone will understand the impact of ad campaign changes, and the less friction and obstacles to success there will be. This guide presented both feed and campaign management essentials, and conveyed the benefits of a unified program: • Drive better performance. Cohesive, holistic management with a full view of performance—from an initial product listing, all the way to data analysis and optimization— generates huge time savings. So does leveraging automation by setting alerts and triggers to flag things that could disrupt performance, and automatically resolving errors. • Assess the impact of every change. By having your dynamic product information in one place, you can readily view all of your available data. For example, you can see a product’s price point alongside its current conversion rate and search bid—allowing you to understand how an image change impacts click-through rate, or how an updated price point affects conversion rate. • Improve efficiency. With real-time optimizations, you can automatically adjust bids based on changes such as products going on sale or inventory stock fluctuations. Most publishers won’t advertise an out-of- stock product. However, they will advertise products with limited stock. Understanding when your stock is no longer competitive will not only improve your ad campaigns, but also your entire program. • Achieve scale. Scale is king when it comes to product catalogs with hundreds of thousands—or millions— of items. This becomes even more complex when you add the hundreds of exports that send those products to and advertises them across Google, eBay, Shopify, and more. Leveraging automation and platforms like Marin and Feedonomics helps you grow and scale those efforts across channels, without all the headaches that typically go with it. Client scales eCommerce spend by 250 percent