marinsoftware.com Developing a Successful Marketing Strategy with Instagram Stories 13 More on Polls As mentioned earlier, polls are a strong interactivity tool for Instagram. You can also use them strategically as surveys for your followers, to conduct market research, and to build out your content strategy. Work Instagram polls into your strategic ad campaign planning. For example, showcase your product catalog, and then show users different options from the catalog and ask them to vote for their favorites. Depending on their answers, you can incorporate this into your paid media strategy and then display similar products that your customers want to see the most. In this example, HelloFresh surveyed their followers to find out which recipes or food creations resonated the best. They can use insights gleaned from the answers to inform their paid media strategy. Hashtags Now a tried and true staple of social media, everyone’s familiar with hashtags. Still, advertisers sometimes forget to include them in their campaigns. Remember to use hashtags with all of your content. They’re great for random discovery and allow you to connect with people who may have been previously unfamiliar with your brand. Stickers Stickers give your content a fun look and add another layer of interactivity. They range from GIFs to geo- parameters to questions. In the following example, Nexwear does a great job of reminding people that they can use Instagram to ask product questions. Stickers are also a good reminder that with Stories, not everything has to be about a sale or a conversion. Use stickers to engage with your audience and build your connections and community. Today’s purchase journey has dramatically expanded the number of considerations consumers make before a final sale. Make it easy for your customers to ask questions across multiple channels, including Stories.