marinsoftware.com Developing a Successful Marketing Strategy with Instagram Stories 12 Hyperlapse Hyperlapse enables you to create cool and complex time- lapse videos on your phone. There are a couple of great ways brands can use this feature: • Show users the full process of creating a product. Demonstrate the development and the behind-the- scenes footage of making a specific product through different phases, and then showcase the final presentation. • Create buzz for new products. In this Foot Locker example, followers get an early view of a new product before its release. User-generated Content People are sharing content more than ever before, and they look to their network for recognition and validation. They’re also using visuals as a means of communicating now. It’s important to leverage this up-and-coming trend, as there is a unique value in showcasing Stories from your followers. Not only does it build your community—it also creates trust and invites your followers to feel like they’re an important part of the conversation, and happy and honored to be part of your brand messaging. With user-generated content, your fans post pictures or videos with your products, and then you repost them to your brand’s Story. This Blue Bottle Coffee example shows a high level of creativity with how they’re using user- generated content. Here, instead of sharing the original Instagram posts, they’ve uploaded the original photo from the post to Stories and tagged the photographer. And, because they want to ensure brand consistency and the same look and feel as their paid ads, they’ve curated this content to make it resemble a lookbook or photo shoot.