marinsoftware.com Developing a Successful Marketing Strategy with Instagram Stories 15 The Latest: Bringing Shopping to Instagram Stories Instagram recently released a new shopping feature for Instagram Stories that enables verified businesses to add shopping stickers within Stories. Instagram shopping is effective, unobtrusive, and ubiquitous—every month, 130 million people tap on an Instagram shopping post to learn more about products. For businesses, Instagram shopping posts are a great way to showcase your products and drive more sales directly from Stories. When someone taps a product tag on your post or a product sticker in your story, the platform takes them to a product description page where they’ll see: • An image of the product from your post • A product description • The cost • A link that takes them directly to your website, where they can make the purchase As you’ll notice above, product tagging in Instagram Stories comes by way of “shoppable stickers”. So, simply add a product sticker and tag physical products from your inventory or eCommerce platform. Now that we’ve gone over the why, what, and how, let’s look at a success story with Deezer, a Marin customer who had a big win with Instagram Stories and Marin Social.