marinsoftware.com Developing a Successful Marketing Strategy with Instagram Stories 16 A Customer Success Story: Deezer Deezer is an international music streaming service headquartered in France. With over 50 million tracks readily available on their site, they were running ads on Instagram Feed and seeing steady engagement. Still, they wanted to connect with a younger Instagram audience. Instagram Best Practices in Action Deezer focused on driving app installs at a more cost effective CPA. To this end, they decided to test ads on Instagram Stories and implement a more creative and personalized engagement approach. The team incorporated many of the best practices we’ve covered in this white paper: • A promotion to try Deezer Premium for one month, free of charge. This deal attracted viewers, gave them exposure to the app, and converted them into loyal customers. • Content variety and A/B testing featuring dozens of different artists. This gave the team great insight into which creatives were resonating with their audience. Understanding the connection between content and app installs resulted in much smarter budget allocation for creative. • Instagram Stories stickers . Deezer successfully made their content splashy and interactive with texts, GIFs, and emoji overlays. With a solid creative strategy and robust testing methodology, all that remained was driving even greater performance with an automated solution. Next, we dive deeper into how Marin Social helped. increase in the number of app installs and a 43% percent total app installs 14,000 decrease in CPA 50% Over the course of two months, the team saw great results: