marinsoftware.com Developing a Successful Marketing Strategy with Instagram Stories 17 How Marin Social Delivered Enhanced Instagram Performance for Deezer Marin Social powers social media marketing with campaign management, reporting, and optimization tools that put you in control. The intuitive design helps you make sense of the social media landscape as you scale your programs, make better decisions, and acquire high-value customers. Open and independent, Marin Social lets you easily use cross-channel audience data to drive higher ROI. With many workflow efficiency tools including Bulk Upload, Mass Editor, and rules-based optimization at their disposal, the Deezer team focused less on day-to-day operations and configuration of social ads, and more on things that impacted business growth, such as creative strategy and A/B testing. Marin Social also has a flexible, customizable reporting dashboard that makes it easy for our customers to identify actionable insights. These dashboards simplified Deezer’s account management and enabled streamlined testing of multiple creatives, artists, placements, and optimization goals. They provided the team with a clear view of the best performing Instagram Stories and optimization techniques. Finally, Marin’s open platform allows seamless integration with third party-data and tracking providers. Our advertisers and agencies can pull in revenue and audience contextual data from any source, leading to faster ramp-up time and optimized bidding across channels. Marin’s cross-channel offering, MarinOne, is our most powerful resource. Advertisers running social and search programs—and retailers on eCommerce sites, Google Shopping, and Amazon—now have a way to manage all of their paid advertising efforts from one platform. With MarinOne, you can see how your different channels are performing against one another, all from a single view. MarinOne features include: • Automated, cross-channel budget allocation • Search intent to drive incremental revenue • MarinOne bidding, an algorithm that includes dynamic clustering and custom variables For advertisers like Deezer, MarinOne serves as a performance layer on top of publisher tools like Facebook. By bringing search, social, and eCommerce advertising into a single platform, MarinOne helps maximize the results of your digital campaigns, break down publisher silos, and improve your business results.