marinsoftware.com Developing a Successful Marketing Strategy with Instagram Stories 8 With placement optimization, there’s no trade-off between automatic placement and placements with specific, bespoke content and assets. Now, you can go directly into Ads Manager and customize across every placement, and design creative that’s native across all of Facebook’s placements. Then, you can view reports to see how each placement performed. Be sure to look at aggregate campaign performance, which enables you to identify the most efficiency improvement opportunities. Tips for Running Instagram Stories Ad Campaigns Keep these additional tips in mind with asset customization and creating Instagram Stories ads: • Choose creative that matches the recommended aspect ratio. • Create bespoke assets within an Automatic Placements campaign, and customize your creative assets to best match the viewing behavior of each placement. • Use the same images as you do on Facebook, and ensure you have sufficient campaign budget. • Target a large audience. • Split test to optimize your placements, and to understand what’s working and not working. Upload new creative depending on the results. If you’re concerned about brand safety with certain placements like Audience Network, use category blocking. Facebook also provides a pre-campaign publisher list where you can review a complete roster of publishers and a domain app block list to stop your ads from appearing on specific websites, apps, or pages.