marinsoftware.com Developing a Successful Marketing Strategy with Instagram Stories 9 Best Practices for Advertising with Instagram Stories Stories are working for brands. Again, consider the numbers. At Marin, we recommend using Stories to give people the opportunity to engage directly with your brand, build brand loyalty, generate new customers, and give your brand a voice. In this section, we go over more strategic ways to convert users into loyal fans—and eventually paying customers—and how to optimize for the best performance. What to Showcase on Instagram Stories Here are a few things you can start showcasing on Instagram Stories now to raise your brand’s profile, grow engagement, and convert more customers. Products and Services First off, always show your most important products and services. What are you selling and what differentiates you in the marketplace? What is your brand’s value-add? Deals and Promotions Everyone loves a good deal. Once users start to notice that Stories are an outlet for you to market exclusive offers, they’ll continue to stay engaged and look to your Instagram Stories or your account for additional promotions. monthly active users of users follow a business on the platform accounts use Instagram Stories every day of most-viewed Stories are from businesses 500 million 80% 1 billion 33% Source: Instagram (https://business.instagram.com/a/stories)