marinsoftware.com The Online-to-Offline Search Marketing Playbook Examples of insights AI provides marketers from phone conversations Those insights from phone conversations can then be integrated with the other tools in your marketing technlogy stack—including ad platforms like Google Ads and Facebook Ads Manager; CRMs like Salesforce; bid management solutions like Marin Software; web analytics tools like Google Analytics, and more. Using this full suite of tools, you can see the entire consumer journey and have the holistic data to optimize campaigns for the greatest return.