marinsoftware.com The Online-to-Offline Search Marketing Playbook Get Actionable Insights from Calls with Conversation Intelligence As a marketer, do you have visibility into the calls and caller experiences you generate from your search and digital ads, SEO, websites, and offline campaigns? Do you know what channels drive the most calls that convert to sales opportunities, appointments, bookings, or other purchases? Are you generating a large number of phone leads that aren’t translating to appointments or customers, and if so, do you know why? Common marketing challenges from calls from search When consumers call, brands and agencies can use intelligence from those phone conversations to improve their paid search campaign performance and generate more conversions at a lower CPL. The right conversation intelligence solution can help. A platform like DialogTech combines the attribution of call tracking with AI-driven conversation analytics to provide meaningful and actionable marketing insights from callers. It not only tells you what marketing source drove each call, who the caller is, and their location, it also closes the loop by analyzing the actual phone conversations to determine caller intent, lead score, product/service interest, conversion outcome, and more.