marinsoftware.com The Online-to-Offline Search Marketing Playbook US retail eCommerce sales, 2017-2022 billions % change and % of total retail sales $891.77 $787.15 $690.84 $604.18 $526.09 $454.91 16.3% 15.6% 14.8% 14.3% 13.9% 15.1% 9.0% 10.0% 11.1% 12.4% 13.7% 13.3% 2017 2018 2019 2020 2021 2022 Retail eCommerce sales % change % of total retail sales Source: www.eMarketer.com The same study echoed Google’s finding that roughly 1/3 of people research online, purchase in-store. Typical research and purchase process among US internet users, Jan 2018 % of responents 53% 48% Start researching digitally Start researching in-store 34% 19% 6% 42% Purchased Purchased Purchased Purchased digitally in-store digitally in-store Source: www.eMarketer.com