marinsoftware.com The Online-to-Offline Search Marketing Playbook Tactics for Growing Online-to-Offline Conversions Create an ideal online-to-offline customer experience You can use your customers’ behaviors and preferences to personalize their purchase journeys. Many retailers are starting to combine online and offline experiences, in that you can order a product and check if it’s available at a store near you for pickup. In many cases, even if it isn’t, you can still order and have it sent to your local store, ready to be picked up and free of shipping cost. username 6min  SALE 14 Likes usernameComment Like Comment Similarly, online retailers are also toying with the idea of opening up physical stores at select locations for their customers who prefer to pick up the products themselves. Amazon opened its first cashierless grocery store in January 2018, also known as Amazon Go. If you have an Amazon app on your phone, you can simply walk into the store, pick up whatever items you want, and walk out without worrying about checking out. Amazon charges your account as soon as you leave and sends you a receipt. In a separate example, after noticing that many customers were coming into stores after a website or app visit with the names of frames scribbled on pieces of paper, Warby Parker created the ability to favorite items, with the information immediately accessible to store associates. This means that a store associate can easily input a user’s name and quickly pick out the frames they were interested in trying on, without much hassle to the potential customer. People were also trying on frames in their stores but they weren’t quite ready to check out. Warby Parker then created a way for associates to take pictures of customers wearing a favorite frame, turn it into a digital bookmark, and send to the customer via email. Both are creative ideas that save customers a ton of time.