marinsoftware.com The Online-to-Offline Search Marketing Playbook Search in particular—both organic and paid—is a huge generator of calls to businesses. That’s because most searches take place on smartphones, and tapping a click-to-call button in the search results page or on a business’s website is often the easiest and most immediate way for smartphone users to engage. Google says that mobile searchers are 39% more likely to call a business, while analyst firm BIA/Kelsey estimated that mobile searches drove nearly 61 billion calls to businesses in 2019. Percent of consumers who say they called after a search