About the authors Candace Boren is a Product Marketing Director at Marin Software. She has spent several years delivering marketing solutions for consumer and B2B products and services at enterprise technology companies, small businesses, and nonprofits. Outside of work, Candace enjoys walking dogs for local animal shelters and rescues. Katie Sullivan Porter has 12 years of experience in the digital marketing field, including six years in the agency space. She has worked for and with SMB, mid-size, and enterprise ecomm and B2B companies in a broad range of roles from paid media management to content writing to strategy. She is a mother of two boys and enjoys her extra time taking them to Disney theme parks. She has a passion for culture and can often be found on the weekends traveling, seeing theater productions, or attending concerts. 11 Marin Software