• Don’t use pinning unless you have a good reason. Remember that if you pin headlines and descriptions to every position, anything unpinned will not be used. And pinning takes away the flexibility required for Google’s machine learning to do its thing. • Keep an eye on performance . Prune any low performing assets, enhance any mid-range assets, and keep/repeat any high-performing assets. About Marin Marin Software is the digital marketing software of choice for performance-driven advertisers and agencies. Our dynamic and easy-to- use tools help digital marketers create unique audience segmentations, improve fiscal growth, and make the right pivots for company success. Marin has helped advertisers across the globe manage and optimize over $40 billion in digital advertising spend since 2007. MarinOne is the most inclusive single platform for paid search and social advertising on the market as we offer solutions that can be linked to dozens of global publishers. Test our solutions for ecommerce, display, and apps, for true omnichannel marketing. Our digital marketing experts are ready to consult with you on plans available, so you can get on the road to more simple marketing management. 10 Marin Software