Responsive Search Ads harness the power of machine learning to optimize your ads, but take away some of the control you get with Expanded Text Ads (ETAs). Learn about how to make the most of RSAs, ahead of the June 2022 phase-out of ETAs. If you’re still using Google’s Expanded Text Ads (ETAs) then time is running out – ETAs are being phased out in mid-2022. The good news is that Responsive Search Ads (RSAs) are expected to deliver better results and can make life easier. But there are some important trade-offs that every marketer needs to understand. Google quotes an average of 7% more conversions (at a comparable cost per conversion) using the new RSA format with the same assets.That’s because RSAs use machine learning to constantly tweak the combinations of text used in your ads (based on your defined pre-sets) to ensure they are performing optimally. In addition, RSAs take care of testing and optimization, so all you have to do is set them up, check in on them, and replace poorly performing text. RSAs are the next step in terms of using AI to enhance marketing. We strongly recommend that anyone who is not already using them makes the switch – without waiting for their access to ETAs to expire in June.” Chris Lien CEO, Marin Software i Marin Software