Table of Contents Expanded Text Ads shutdown ................................. 1 What are Responsive Search Ads? .......................... 2 The benefits of RSAs ................................................. 3 How to use RSAs – the basics ....................................................... 4 Tracking the performance of your RSAs ................ 7 Marin’s top tips for RSAs .......................................... 9 About Marin ............................................................... 10 About the authors ................................................... 11 ii Marin Software