Ad Strength The benefits of RSAs are heightened with the use of Google’s Ad Strength . This feature indicates the effectiveness of a specific ad using an overall rating. It provides actionable feedback such as ‘ increase the length of your headlines ’, ‘ include more keywords ’, or ‘ make your description more unique ’ to help you improve the strength of your ads. You can make use of this feature while creating an ad, or view it in the Ads & Extensions window for current campaigns. Ad Strength Add a few more headlines Add more headlines. View ideas Make your headlines more unique. View ideas Make your descriptions more unique. View ideas GOOD 6 Marin Software