Expanded Text Ads shutdown From 30 June 2022, you won’t be able to edit your existing Google ETAs or create new ones. Any existing ETAs you have will continue to run and you will retain the ability to run reports, pause/resume, and delete as required. This change is happening to allow brands to keep up with the rapid evolution of the way that customers use search. Currently, 15% of all daily search queries on Google are completely new terms that have never been used before, making adaptability a key feature. Successful brands can stay ahead of the curve by switching to Responsive Search Ads (RSAs). The months before the June 2022 deadline give you an opportunity to continue running your ETAs, while simultaneously learning how to use RSAs. Many businesses are already using the newer RSAs to enhance their performance. What about Bing? While this article focuses on Google Responsive Search Ads, Microsoft Advertising also offers RSAs as an ad format. Bing has an audience of some 56 million people searching for products outside Google, so advertisers are wise to be leveraging both publishers with their RSAs. And in fact, Microsoft has announced that they will also retire ETAs in June of 2022 as well, so again: best to get started now! 1 Marin Software