marinsoftware.com Developing a Successful Marketing Strategy with Instagram Stories 10 Event Videos One great way of building your Instagram community is sharing videos of your events to make people feel like they’re part of the experience, even if they’re unable to attend. Event videos bring more transparency to your business, which will help you build deeper connections and trustworthiness with your community. Industry News Staying up to date with current trends or movements shows that your brand is a thought leader in the space. Finding a brand with the same moral compass continues to be a really important consideration for users when purchasing. Influencer Connections Influencer marketing is becoming increasingly important for advertisers. People adore their favorite influencers, their choice of brands, what they like to do, and which activities they engage in. Be sure to incorporate influencer marketing into your strategy and to include unique hashtags or promo codes for the specific campaigns. Collaborations and Takeovers with Other Brands This is exactly what it sounds like. A takeover typically involves a brand temporarily taking over your Instagram account and giving followers a look inside your company or products from a new perspective. Think of it as “a day in the life” where you offer your followers a sneak-peek into your host life for one day. This can be accomplished with an influencer or a brand. Be sure to announce the upcoming takeover in your feed for adequate exposure. The same goes for collaboration, which is especially important for B2B marketer company culture. Give people a taste of what it’s like to work with you. How do your employees represent your brand? What is company culture like on a day-to-day basis? Remember, you have the creative liberty to be whoever you want to be, especially since everything disappears after a day. Use the time to be spontaneous and transparent.