marinsoftware.com Developing a Successful Marketing Strategy with Instagram Stories 11 Your Brand on Instagram: The Nuts and Bolts Now we’ll touch on some Instagram Stories tips and tricks to help you stand out from the crowd. We talked about what to display in your content, but what about the how, and those extra dimensions to make your content more interesting? Video Videos are a popular Stories format. They allow you to not only tell a longer narrative, but they also provide greater opportunities to engage with your audience. In the H&M example below, the brand focuses on aesthetics and environment—the breezy day outside, a comfortable shirt, etc. By offering enticing content, the viewer identifies with the subject matter, as well as the overall style, look, and feel. H&M Video Example Boomerangs In online video parlance, a “boomerang” is a short one- to three-second burst of pictures that look like they’re going forward and backwards. They take something simple and turn it into something special through movement. If you opt to use these, be sure to spread them out—although they’re fun, too many of them can be overwhelming.