marinsoftware.com Product Feeds Unleashed: Automating Your Ad Campaigns 2 Contents I ntroduction .................................................................................................................. 3 What Is Feed Optimization? ..................................................................................... 3 Optimizing Your Feed-Based Ad Campaigns ...................................................... 4 Measuring Performance ........................................................................................... 8 Amazon: The New Advertising Kid on the Block ............................................... 12 Use Case: Google Manufacturer Center ........................................................... 13 Case Study: Client Scales eCommerce Spend by 250 Percent .................. 14 Conclusion .................................................................................................................. 14 Marin’s Solution ......................................................................................................... 15 About Marin Software .............................................................................................. 15 About Feedonomics ................................................................................................ 15 About Hero Digital .................................................................................................... 15