marinsoftware.com Developing a Successful Marketing Strategy with Instagram Stories 2 Contents Introduction ............................................................................................................................. 3 A Home for Visual Expression .............................................................................................................................................................. 3 Why People Use Instagram ................................................................................................................................................................... 4 The Instagram User Journey ................................................................................................................................................................ 4 The Shift to Stories ................................................................................................................................................................................ 5 How People Are Engaging with Stories ............................................................................................................................................... 5 Harnessing Instagram Stories Superpowers ........................................................................... 6 Automatic Placements ......................................................................................................................................................................... 6 Asset Customization ............................................................................................................................................................................. 7 Tips for Running Instagram Stories Ad Campaigns ............................................................................................................................ 8 Best Practices for Advertising with Instagram Stories ............................................................ 9 What to Showcase on Instagram Stories ............................................................................................................................................. 9 Your Brand on Instagram: The Nuts and Bolts ................................................................................................................................... 11 The Latest: Bringing Shopping to Instagram Stories ....................................................................................................................... 15 A Customer Success Story: Deezer ....................................................................................... 16 Instagram Best Practices in Action .................................................................................................................................................... 16 How Marin Social Delivered Enhanced Instagram Performance for Deezer .................................................................................. 17 Conclusion ............................................................................................................................. 18